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Sardine is an American sunglasses brand based in San Anselmo, California, selling colorful acetate frames directly to consumers through its online store. The webshop ships internationally and has built a following of over 3,000 customers.
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About SARDINE
Main category
Sunglasses
Price range
From £156 per frame
Free shipping from
$200
Headquarters
San Anselmo, California, United States
Founded by
Danielle McWaters and Lauren Meeker
Sustainability
Climate Neutral Certified, member of 1% For the Planet
Ambassador programme
Available via ShopMy
New arrivals discount
10% off first order when signing up for newsletter
Sardine positions itself in the accessible premium segment for sunglasses, with frames priced at £156 each and a focus on bold colorways and distinctive silhouettes rather than neutral or conventional styles. The brand targets style-conscious consumers who want an everyday accessory that stands out, with designs said to suit square, oval, and round face shapes. Co-founders Danielle McWaters and Lauren Meeker built the brand around the idea of encouraging wearers to step outside comfort zones with color and shape. Sardine is Climate Neutral Certified and a member of 1% For the Planet, indicating a stated commitment to environmental responsibility.
Active promotions
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Receive free shipping on any order totalling $200 or more, with no discount code required at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
SARDINE in the news
Recent updates and background about SARDINE, summarised in our own words.
Speaker outlines the sardine production process at local annual meeting
A speaker named Colson gave a presentation at the annual meeting of a local historical society, covering the journey of sardines from their catch at sea through to the canning process. The talk offered an overview of the steps involved in sardine production. The event was reported by the Mount Desert Islander.
EWG Food Scores tool simplifies grocery shopping decisions
The Environmental Working Group offers a food scoring tool called Food Scores, which helps consumers evaluate grocery products more easily. The tool is intended to reduce the effort involved in making informed purchasing decisions. No specific product categories or scores are detailed in the available information.
Bottega Veneta opens new location in Palm Beach
Fashion brand Bottega Veneta has made its debut in Palm Beach with a new retail presence. The opening has drawn attention from within the fashion and lifestyle media. No further operational details are available from the available information.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about SARDINE
Answers to the most common questions, based on search behaviour and our own research.
Is Sardine a reliable webshop?
Sardine is a registered brand with a physical address at 310 Sir Francis Drake Blvd., San Anselmo, CA, and publicly lists contact details for customer service, partnerships, and wholesale enquiries. The brand states it has over 3,000 customers and holds Climate Neutral Certification.
Does Sardine offer free shipping?
Sardine offers free shipping on orders over $200. The webshop appears to serve international customers, as prices are also displayed in British pounds.
Can I return sunglasses to Sardine?
Sardine lists a returns and exchanges policy on its website. Shoppers are advised to consult the dedicated Returns and Exchanges page for the exact terms and timeframe before placing an order.
How do I contact Sardine customer service?
Sardine can be reached by email at [email protected] for general enquiries. Separate email addresses are available for press partnerships ([email protected]) and wholesale ([email protected]).
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