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Ageless Innovation is an American company that designs and sells play-based products for older adults, operating under the brand Joy for All. Their range includes companion robot pets such as cats, dogs, and birds, as well as board games and card games aimed at promoting mental and physical wellbeing.

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At a glance

About Agelessinnovation

Founded
2015
Brand name
Joy for All
Main category
Play products for older adults
Main assortment
Companion robot pets, board games, card games
Target audience
Older adults, caregivers, healthcare facilities
Customer service
Via online contact form or customer care page
Media inquiries
Founded in 2015 as a spinoff from Hasbro, Ageless Innovation positions itself at the intersection of consumer goods and elder care. The company targets older adults, their family caregivers, and healthcare providers such as care homes and hospitals. Its philosophy is grounded in peer-reviewed research suggesting that play can improve cognitive function, reduce stress, and support overall health in older people. Products are priced in the mid-range and are designed to be accessible for both individual consumers and institutional buyers.
July 2026

Active promotions

Ready to use with your order at Agelessinnovation.

Free shipping on orders above a certain order value, making it easier for caregivers and families to order companion pets or games without additional shipping costs.
To the shop
Discount for healthcare institutions or bulk orders, for example for care homes wishing to purchase multiple companion pets for use in therapy programs.
To the shop
Recent

Agelessinnovation in the news

Recent updates and background about Agelessinnovation, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Agelessinnovation

Answers to the most common questions, based on search behaviour and our own research.

Is Ageless Innovation a reliable webshop?

Ageless Innovation has been active since 2015 and originated as a spinoff from the well-known toy company Hasbro. Their products are used in care homes and by organizations working with older adults, which suggests an established track record.

How can I contact Ageless Innovation customer service?

Customers can reach the customer care team through the dedicated FAQ and customer care page on the website. Media inquiries can be directed to [email protected], and business or healthcare inquiries can be submitted via the contact form.

What kind of products does Ageless Innovation sell?

The shop sells companion robot pets including cats, dogs, and birds that respond to voice and touch. In addition, they offer board games and card games designed specifically for older adults.

Are the robot pets from Joy for All suitable for people with dementia?

According to information on the website, the companion pets are used by recreation therapists in hospital settings when working with dementia patients. Several news items describe donations of the robot pets to care facilities for this specific purpose.

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