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Crunchi is an American clean beauty brand offering a full range of makeup, skincare, SPF, and body care products formulated without harmful ingredients. All products are EWG Verified, Leaping Bunny certified, vegan, and made in the USA.
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About Crunchi
Main category
Clean beauty makeup and skincare
Certifications
EWG Verified, Leaping Bunny, 4ocean, Plastic Neutral
Product range
Skincare, makeup, SPF, body care
Country of origin
Made in the USA
Vegan
Yes
Gluten-free
Yes
Business type
Women-owned business
Loyalty program
Yes, Crunchi Loyalty and Advocate program
Crunchi positions itself in the premium clean beauty segment, targeting health-conscious consumers who want effective cosmetics without exposure to potentially harmful substances. The brand maintains a publicly listed 'Banished Ingredients' policy and holds multiple third-party certifications, including EWG Verified and Leaping Bunny, which set a verifiable standard beyond general 'clean beauty' marketing claims. Products span skincare, makeup, SPF, and body care, with a notable range of shade options and concern-based navigation to help shoppers find suitable formulas. Crunchi also operates an advocacy and loyalty program, suggesting a community-oriented approach to its customer base.
Active promotions
Ready to use with your order at Crunchi.
Loyalty points reward program where customers earn credits on purchases, redeemable on future orders through the Crunchi Loyalty program.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Crunchi in the news
Recent updates and background about Crunchi, summarised in our own words.
DJ CRUNCHi releases a genre-blending new mix
DJ CRUNCHi has put out a new mix that draws from multiple musical genres. The release has been noted for its energetic style and broad sonic range.
Visit Crunchi →Society Brands completes acquisition of Crunchi
Society Brands has finalized its acquisition of Crunchi, a brand specializing in clean cosmetics and skincare. The deal marks an expansion of Society Brands' portfolio into the personal care market.
Visit Crunchi →Society Brands acquires Crunchi and signals further health and personal care deals
Society Brands has completed the acquisition of Crunchi, a clean cosmetics and skincare brand. The company has indicated that it plans to pursue additional acquisitions in the health and personal care sector.
Visit Crunchi →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Crunchi
Answers to the most common questions, based on search behaviour and our own research.
Is Crunchi a trustworthy webshop?
Crunchi holds several independent third-party certifications, including EWG Verified and Leaping Bunny, which confirm that product formulas meet strict safety and cruelty-free standards. The brand is a women-owned, USA-based business with a publicly available list of banished ingredients.
What does EWG Verified mean for Crunchi products?
EWG Verified is a certification from the Environmental Working Group confirming that a product meets their standards for ingredient safety and transparency. For Crunchi, this means each verified product has been assessed and approved as free from ingredients flagged as potentially harmful.
Does Crunchi offer a return policy or satisfaction guarantee?
Specific return conditions are not detailed in the publicly available homepage content. Shoppers are advised to check the FAQ section on the Crunchi website for the most current return and refund policy.
Are Crunchi products suitable for sensitive skin?
Crunchi offers a dedicated 'Sensitive' category within its skincare range, and all products are formulated without a defined list of banished ingredients. Shoppers can also browse by skin concern, including acne-prone and dry skin types.
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