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Haglöfs is a Swedish outdoor brand selling clothing, footwear and equipment designed for hiking, trekking, trail running and everyday outdoor use. The webshop offers a broad range of products for both men and women, from shell jackets and insulated layers to backpacks, hiking boots and accessories.
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About Haglofs
Main category
Outdoor clothing, footwear and equipment
Target audience
Hikers, trail runners and outdoor enthusiasts
Product range
Jackets, pants, tops, footwear, backpacks, accessories
Gender
Men and women
Price segment
Premium
Brand origin
Sweden
Activities covered
Hiking, trekking, trail running, everyday outdoor use
Haglöfs positions itself in the premium outdoor segment, targeting active consumers who spend time in varied and demanding conditions, from forest trails to mountain routes. The brand focuses on technical performance and weather resistance rather than casual fashion, with a product range built around layering systems and durable materials. Typical customers are hikers, trail runners and outdoor enthusiasts who prioritise function and durability over trend. The webshop covers the full outfit from base to outer layer, including footwear and gear, making it a one-stop shop for outdoor preparation.
Active promotions
Ready to use with your order at Haglofs.
Seasonal discount on selected shell jackets and insulated layers for a limited period
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free shipping on orders above a minimum order value
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Haglofs in the news
Recent updates and background about Haglofs, summarised in our own words.
Haglöfs fleece may signal a shift in outdoor clothing production
Haglöfs has introduced a fleece jacket that, despite its straightforward appearance, could represent a meaningful change in how outdoor clothing is manufactured. The garment has drawn attention for its potential impact on production methods within the outdoor apparel industry.
Haglöfs hooded down jacket highlighted in outerwear comparison
The Haglöfs Glacier Peak Seamless Stretch Down Hooded Jacket has been included in an overview of waterproof and insulated outerwear options. The jacket is noted alongside other brands in a comparison focused on cargo jackets and down-insulated designs.
Haglöfs introduces its first Standard Issue Black product
Haglöfs has announced the launch of its first product under the Standard Issue Black label. This marks a new addition to the brand's product range. Further details about the specific item have not been disclosed.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Haglofs
Answers to the most common questions, based on search behaviour and our own research.
Is Haglöfs a reliable webshop?
Haglöfs is an established Swedish outdoor brand with an international presence and its own official webshop. The site uses standard security measures including bot detection and cookie consent management in line with common e-commerce practices.
What kind of products does Haglöfs sell?
Haglöfs sells outdoor clothing, footwear and equipment for activities such as hiking, trekking and trail running. The range includes shell jackets, insulated layers, hiking boots, daypacks, pants, tops and accessories for both men and women.
Does Haglöfs offer products for different weather conditions?
Yes, the webshop includes gear suited to changing seasons and varied weather conditions. Customers can find everything from waterproof shell jackets to lightweight layers depending on the conditions they expect.
Can I buy Haglöfs products directly from their own website?
Yes, Haglöfs operates its own official webshop where customers can browse and purchase the full collection of outdoor clothing, footwear and equipment directly from the brand.
Your turn
Do you have experience with Haglofs?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Haglofs
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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