Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Glimmr is a family-owned haircare brand that sells superfood-powered hair products, including masks, shampoo, conditioner, and styling sprays. The range is built around natural extracts and proprietary nano-technology designed to repair and hydrate damaged hair.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Boomn
You write a review, we donate to a good cause on your behalf.
No donations have been made for Boomn yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Boomn
Return policy
45-day happiness guarantee
Main product
10-Minute Superfood Hair Mask
Prices from
£19.00
Founded
Melbourne, Australia
Ownership
Family-owned
Key technology
KeraGlow nano wheat protein and nano-emulsified oils
Free gift offer
Free full-size shampoo and conditioner on orders £55+
Reviews on site
2,385 ratings (5-star average shown)
Glimmr positions itself in the mid-to-premium segment of the haircare market, targeting consumers dealing with damage from bleaching, heat styling, or general hair fragility. The brand was founded in Melbourne, Australia, by Colin and Olivia McGuire, and has since expanded to the United States. Its philosophy centers on using nutrient-rich plant-based ingredients combined with science-backed delivery systems, such as nano-emulsified oils and its proprietary KeraGlow nano wheat protein. Glimmr operates as a direct-to-consumer webshop and also has physical store locations.
Active promotions
Ready to use with your order at Boomn.
Receive a free full-size shampoo and conditioner automatically added to your cart when you spend £55 or more in a single order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Subscribe to the Shampoo and Conditioner Club for a discounted repeat delivery of your favourite Glimmr haircare products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Boomn in the news
Recent updates and background about Boomn, summarised in our own words.
Boomn acquires three e-commerce brands
Boomn, a marketing agency based in Overland Park, has acquired three e-commerce brands. The agency has been experiencing notable growth in recent years. No further details about the acquired brands were disclosed.
Performance marketing agencies launch their own DTC brands
Some performance marketing agencies are moving beyond client work by building their own direct-to-consumer brands. This approach allows them to demonstrate their marketing capabilities through tangible results rather than relying solely on their reputation with potential clients.
Glimmr expands from Australia to the United States
Originally founded in Melbourne, Australia, Glimmr has grown from a single viral hair mask into a full superfood haircare system now available in the United States. The brand remains family-owned and operated by founders Colin and Olivia McGuire.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Boomn
Answers to the most common questions, based on search behaviour and our own research.
Is Glimmr a reliable webshop?
Glimmr is a family-owned business that started in Melbourne, Australia, and has since expanded to the United States. The brand offers a 45-day happiness guarantee, meaning customers can request a full refund if they are not satisfied with their results.
What is the return policy at Glimmr?
Glimmr offers a 45-day risk-free trial on its products. If a customer is not happy with the results within that period, the company states it will issue a refund with no questions asked.
Does Glimmr offer free shipping or free products?
Glimmr currently runs a promotion where a full-size shampoo and conditioner are automatically added to the cart on orders of £55 or more. Specific shipping costs and free shipping thresholds are not detailed in the available information.
What makes Glimmr different from regular haircare products?
Glimmr uses nano-emulsified oils and a proprietary nano wheat protein called KeraGlow, which the brand claims absorb deeper into the hair shaft than standard ingredients. The formulas are based on plant-derived superfood extracts combined with science-backed delivery systems.
Your turn
Do you have experience with Boomn?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Boomn
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
