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The Ugly Co. is an American online shop selling all-natural dried fruit snacks made from cosmetically imperfect produce sourced from farms in California's Central Valley. The brand was founded by Ben Moore, a fourth-generation farmer, with the goal of reducing food waste at the farm level.
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About Theuglyco
Free shipping from
$35
Main category
Dried fruit snacks
Key products
Dried mangos, plums, peaches, cherries
Ingredients
Single ingredient, no added sugars, no additives
Origin
Central Valley, California, USA
Founded by
Ben Moore, 4th-generation farmer
Target audience
Health-conscious and sustainability-focused consumers
Bulk ordering
Available via Buy in Bulk option
The Ugly Co. appeals to health-conscious snackers and sustainability-minded consumers who want straightforward, single-ingredient snacks without added sugars or additives. The product range sits in the accessible mid-range segment and includes dried mangos, plums, peaches, and cherries, sold individually or as variety packs. What sets the brand apart is its direct connection to farming: products are made from fruit that would otherwise go to waste due to minor cosmetic imperfections or surplus market conditions. The company also shares recipes on its website, positioning dried fruit not just as a snack but as a versatile kitchen ingredient.
Active promotions
Ready to use with your order at Theuglyco.
Discounted per-unit pricing when ordering through the Buy in Bulk option, suitable for larger households or resellers.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Theuglyco in the news
Recent updates and background about Theuglyco, summarised in our own words.
Cultivating Beauty in Imperfection: A Farmer's Ugly Journey
The Ugly Co. was founded by Ben Moore, a fourth-generation farmer from California's Central Valley, who started the company after witnessing the large-scale disposal of perfectly edible but cosmetically imperfect produce on farms. The article tells the origin story of the brand and its mission to reduce food waste.
Visit Theuglyco →Stone Fruit Upside Down Cake
The Ugly Co. shares a recipe for a stone fruit upside down cake using its dried diced peaches as a key ingredient. The recipe is part of the brand's broader effort to position its dried fruit as a versatile cooking ingredient, not just a snack.
Visit Theuglyco →Peach Nectarine Jam
This recipe uses The Ugly Co.'s dried diced nectarines and peaches to make a homemade jam, requiring only a few additional ingredients. It is one of several recipes on the website showing practical kitchen uses for the brand's products.
Visit Theuglyco →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Theuglyco
Answers to the most common questions, based on search behaviour and our own research.
Is The Ugly Co. a reliable webshop?
The Ugly Co. is a legitimate US-based brand founded by Ben Moore, a fourth-generation farmer from California's Central Valley. The company has an established online presence with clear product information, a privacy policy, terms of service, and a contact page.
Do you get free shipping at The Ugly Co.?
Yes, The Ugly Co. offers free shipping on orders of $35 or more.
What ingredients are used in The Ugly Co. products?
The products are made from a single ingredient: dried fruit. There are no added sugars, no additives, and no artificial ingredients.
Can you buy The Ugly Co. products in bulk?
Yes, the website includes a dedicated Buy in Bulk section for customers who want to order larger quantities.
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