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The Pink Turtle is an online women's boutique based in the United States, offering clothing, accessories, and gifts through its webshop and three physical retail locations in Delaware and Pennsylvania. The store is known for its curated collections of trendy, everyday womenswear alongside a meaningful charitable mission tied to pediatric cancer awareness.

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At a glance

About The Pink Turtle

Founded
2010
Number of physical stores
3 (Greenville DE, Glen Mills PA, Rehoboth Beach DE)
Target audience
Women
Main categories
Clothing, accessories, footwear, gifts
Notable brands
Free People, SAVANNAHSTRONG
Sister brand
Savannah Boutique
Country
United States
Current sale
Last Chance items at 20% off (final sale)
The Pink Turtle targets women who are looking for fashionable, everyday clothing and accessories at fair, mid-range prices, with a strong emphasis on personal connection and community. The boutique was founded in 2010 by Christine Kendle and Carey Pauley, and its name honors Carey's daughter Savannah, who passed away from cancer in 2009. The store carries a SAVANNAHSTRONG merchandise line, with a portion of proceeds donated to pediatric cancer research, giving the brand a distinct purpose beyond retail. In addition to mainstream labels such as Free People, the shop actively stocks locally sourced and handmade products from nearby makers, reinforcing its community-oriented identity.
July 2026

Active promotions

Ready to use with your order at The Pink Turtle.

Last Chance section offering 20% off selected items marked as final sale, ideal for seasonal clearance finds.
To the shop
Gift card available for purchase, suitable as a present for women who want to choose their own clothing or accessories from the boutique.
To the shop
Recent

The Pink Turtle in the news

Recent updates and background about The Pink Turtle, summarised in our own words.

The Pink Turtle

The Pink Turtle Expands to Three Retail Locations Across Two States

Since opening its first store in Greenville, Delaware in 2010, The Pink Turtle has grown to three boutique locations, adding Glen Mills, Pennsylvania in 2016 and Rehoboth Beach, Delaware in August 2019. The expansion also introduced a sister brand, Savannah Boutique.

The Pink Turtle

SAVANNAHSTRONG: The Charitable Mission Behind The Pink Turtle

The Pink Turtle carries a dedicated SAVANNAHSTRONG merchandise line, inspired by the courage of co-owner Carey Pauley's daughter Savannah, who passed away from cancer in 2009. A portion of proceeds from this line is donated to support the fight against pediatric cancer.

The Pink Turtle

Locally Sourced Products Form Part of The Pink Turtle's Assortment

Alongside national brands such as Free People, The Pink Turtle stocks a selection of handmade and locally designed products from nearby makers. Supporting other small businesses and contributing to community growth is stated as a core part of the store's approach.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about The Pink Turtle

Answers to the most common questions, based on search behaviour and our own research.

Is The Pink Turtle a reliable webshop?

The Pink Turtle has been operating since 2010 and has grown to three physical retail locations across Delaware and Pennsylvania. It is a legitimate small business owned and operated by its founders, Christine Kendle and Carey Pauley.

Does The Pink Turtle ship online orders?

Yes, The Pink Turtle ships orders placed through its webshop. The site highlights fast shipping as a key feature, though specific delivery timeframes are not publicly listed on the website.

Can I return items I bought at The Pink Turtle?

The Pink Turtle has a shipping and returns policy available on its website. Note that items marked as 'Final Sale' in the Last Chance section are not eligible for return or exchange.

What payment methods does The Pink Turtle accept?

The Pink Turtle accepts multiple payment methods through its secure checkout. The exact accepted payment options are listed on the Payment Methods page of the website.

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